As I always say start with the beginning, Social Adwords is the new extension of Google Adwords. All of you know about Social platforms like Facebook, Twitter, Instagram etc. These social media platforms are crowded with a variety of content irrespective of whether it is relevant or Irrelevant.
Social Adword helps you to identify the most search keywords regarding your Ads used at various social platforms.
Once you have identified the relevant keywords based on search volume. It becomes easy to segment your target customers on the basis of demographic segmentation.
Social Adword ease the targeting section of marketing, and indirectly increase our brand visibility, Brand Awareness among your targeted Audience.
The major problem that we used to face was of multiple logins. To access the various Google Adword account, you need to have multiple email Logins.
In coming time Google will introduce Manage Adwords options in Social Adword login from where you can access you multiple accounts linked through a single login.
But with Social Adword Login this problems has been resolved.You can access five Adwords accounts using Social Adwords login.