Facebook Tool Kit – Facebook tool kit offers a variety of tools to the marketers to use some of the exclusive functions to add motion to existing images and videos. This can also be used to create video ads from the company assets like the photographs or logos. These set of tools help to create the video ads that are great for mobile users.
It is totally created around that. These tools can be used to add some motion effects to the existing pictures and videos. One can also create the video ads from the different assets like the logos, photographs, and things around the same line.
The creative shop team of Facebook revealed a framework called Create to convert to add lightweight motion to the still images. With this new tool kit, Facebook has found out that the mobile first creative has a 27 percent higher chances of driving the brand lift. The things or the features that are included in this tool are:
Facebook Tool Kit
- Video Cropping Tool – The size of Facebook ratio is 1:1 or 4:5 for the feed. It is 9:16 for the Facebook stories and 16:9 for in stream. So, this tool helps you to crop the videos to fit in this size and then post effectively on Facebook.
- Animate Option – This tool automatically helps to create a video from the still images. This one is definitely a new thing. One can add a static ad or the logos or the photographs to the still images. While boosting a post, one can use the Animate option. One can use the video that is created and also customize it according to your preference.
- Video Creation Kit – If you have some existing texts or videos into mobile optimized videos framed either in 1:1 feed scene, and 9:16 for the stories on Facebook and Instagram.
- On the Facebook page of the brand under the Publishing Tools, 4 templates can be found. These templates are used to sell multiple products within 6 seconds, promote a product within 6 seconds, show product benefits within 15 seconds, and drive product discovery within 15 seconds.