Facebook Analytics – For brands, it is just not enough to create a Facebook page and keep posting daily. You have to check how the posts are doing and how well the people are interacting with your page.
To see all the technical work that is happening on your page, you must check the metrics and the performance of your page continuously.
A tool called the Facebook insights can be used for this one. It is a very powerful tool that can be seen by all the admins of the page and the performance of the page could be better.
Using this tool, one can use the features like best time to post according to your page, best day of the week to post an important post, and what type of content is going great for your page.
To access the Facebook insights, you have to click on the gear wheel of your page and see the graph. From reach, to fans, to active fans, you can see everything over here.
The Facebook analytics that the Facebook insights tell you is amazing as it can also tell you about the vitality of the posts that you have put out there. You can see which of your posts have gone the most viral. If you click on the ‘likes’ option, you can also check the demographics of your Facebook page.
The most important thing about your page or your posts have to be the reach of the page and the posts. You can also check and calculate this through the Facebook analytics provided by Facebook insights.
You will see what content is reaching your audience, what content is liked the most by your audience, what content is being shared and saved by your audience. You can see the new visitors, organic reaches, and the paid reaches.
This is a great tool to work on a daily basis if you have brand on Facebook and if you want to get more from your money and time spent on the ads. You is a tool that gives the best Facebook analytics and also shows you where you are working and how.