What is SEO on a Website – SEO stands for Search Engine Optimization. It is a process of getting traffic from the free, organic, editorial or natural search results on search engines.
Suppose you are a librarian of a world library who has all the books in the world. Whenever someone asks for any book, you know which book he is referring to and where it is placed. In order to do that you must have the details of all the books in your library.
Similarly, search engines like Google, Yahoo, Bing etc are librarian of the internet who have all the data about various websites on the internet.
What is SEO on a Website
Their systems collect all the information about every page on the web, so that they can help people find exactly what they are looking for. Every search engine has an algorithm which converts the data of different pages into useful search results.
The web page which have higher rankings, they help more people find your website. They key to higher rankings is making sure that your site has the ingredients search engines need for their algorithm, this is called Search Engine Optimization (SEO).
There are various things which can give your website a higher ranking, such as
- Words which are used by the user to search
- The title of your webpage can give you higher ranking
- Backlinks: backlinks can be of two types:
- The one which you take from any website
- The one which anyone else is taking from your website
- Words in your webpage which have links associated with them
- Reputation of your website
These are the factors which can higher your website’s ranking or lower it’s ranking in any search engine. Optimizing all these things on a website is known as SEO on a website.
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