What is search engine optimisation

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What is search engine optimisation

What is search engine optimisation – SEO is an abbreviation of search engine optimisation. It is the most common and the most important term in digital marketing and online presence. Also, it is the basic of the digital world where this is the first thing that is taught.

There are a lot of steps involved in SEO from the basic ones to the higher level ones. SEO is basically a process to get the traffic on the website or anywhere online. There are various processes involved in SEO that helps in bringing traffic to your website or your Youtube channel or any social media platform.

What is search engine optimisation

The visibility of the website or the webpage is improved through the SEO techniques. The processes that are involved in SEO makes the website, post, or the video reach more people than it would otherwise.

Through SEO one can get effective traffic for free. It is the most effective way to get organic traffic. Also, the traffic that occurs without any paid campaigns in the search engine result pages are called as the organic traffic that can be easily got by SEO. So, now you know the basic of what is search engine optimisation. 

Whenever a user makes a query on Google’ SERPs and gets an information through the links happens because of SEO. These are the editorial and the natural searches on the search engine result pages.

SEO is involved in the website as website content, in the blogs to rank the blogs on Google, on YouTube videos to rank the videos on Youtube so that it becomes available in YouTube search results, and also in the social media posts so that it helps in reaching more people.

What is search engine optimisation

What is search engine optimisation
What is search engine optimisation

For example, using the correct hashtag is also a way of doing SEO on Twitter or Instagram. Putting the most trending words that users tend to search could be used in the headline of the blog and this is also a classic example of search engine optimisation. 

So, now you know what is search engine optimisation and how it would help in the ranking. Well, this was just the basic of the entire world of SEO. SEO is a whole big thing in itself that is the core or the backbone of digital marketing. You cannot have a website or write blogs and not include SEO in it.

If the website or blogs or videos do not have proper SEO implemented in them then they will not show up anywhere in the Google’s search engine result pages.

It means that when a user will search for a query on Google or any other search engine through some keywords then your website or the blog will not show up there in form of suggestions because you did not have implemented SEO in it. 

The queries that users make on any of the search engines are recognized by the search engines through the keywords that they use. Keywords are the most important aspect of SEO. It is through the different types of keywords that the search engines are able to understand the query of the user.

What is search engine optimisation

What is search engine optimisation
What is search engine optimisation

Through these keywords the search engine will find the most perfect match out there through millions of websites and show them the best desired result. Hence, this shows how important it is to get correct SEO done on the website. 

Also, the dream of every SEO professional or the website owner is to let their websites rank on the first page of the search engines. This is because users on the search engine mostly satisfy their query needs just from the first page.

Very little users go on to the second page of Google for their search queries. This shows how important it is to rank the websites in the first page of the search engine which is the toughest task ever and can only be done by SEO. 

What is search engine optimisation

Through effective SEO, not only the quantity of the traffic on the website is increased but also the quality of the traffic is affected. You can get the most targeted traffic that would actually help you and lower your bounce rates too.

One thing that cannot be ignored in the correct SEO strategy is the use of the correct keywords of different types and phrases. 

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