What is Google Tag Manager

what is google tag manager

What is Google Tag Manager – There are so many tools for doing digital marketing. GTM (Google Tag Manager) is also one of them. People who are new in this field have also to use GTM.

When making a product it may be a website, app or any other we have to understand who people are engaging, visiting our website so we must check it with google analytics. Google Analytics provides insights on how many people are visiting our website.

We have to use both the tools Google Tag Manager & Analytics provides all the details of the website.

What is Google Tag Manager ?

Google Tag Manager is a user-friendly, web-based interface that simplifies the process of working with tags.  

Google Tag Manager is a free tool that allows managing the marketing tags on your website or an app. By using the tool you can manage your own code without the requirement of the developer, to add, edit, and disable tags you don’t have to enter the source code. 

What is Google Tag Manager
What is Google Tag Manager

For using Google Tag Manager we have some technical knowledge but without the technical knowledge. It is also used to transfer the data from one information source to another information source. 

If you are using Google Tag Manager then you have to deal with events section also so you will have some knowledge about events works, what data you can track with events, what are the reports.

The Main Components of Google Tag Manager:

  • Tags.
  • Triggers.
  • Variables.

People working in the platform they think Google Analytics & Google Tag Manager are different because it stores the third party code and analytics shows the insights of the website.

Benefits of GTM:

  1. It will increase your site speed.
  2. It works on Non-Google Products.
  3. It has preview & debugs code also.

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What is Google Tag Manager
What is Google Tag Manager

Hope in this article “What is Google Tag Manager” every thing is clear if you have any question then contact us right now.


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