Keyword Longtail – Keywords are of various types and basically categorized into different aspects and one of the types is the long tail keyword type. Long tail keyword is basically the keyword in form of a phrase that is quite long and include more words.
Users on the search engine do not just enter one keyword most of the time instead they enter a sentence or a phrase or a question and that is a keyword long tail. Also, when it comes to voice search, people use sentences to ask a question and that again is a keyword long tail.
For startups or for the small companies, it is great when the searchers make a long tail keyword search because this lowers down the competition to the next level.
For this, it is very important for you to have a clear line of communication with your customers. You will draw less traffic with the long tail keyword but you will draw more targeted traffic through these keywords.
Keyword Longtail – For example, you run a business of home decor and anyone searches home decor products then you might not appear in the top of the list because of the high competition, but if someone searches about artsy home decor then you may appear in the list as this is your niche.
The ROI with the long tail keywords will be higher. Through this keyword you will be attracting more targeted and beneficial traffic for your website.
If you want your business to rank in the organic searches and not get into the paid advertising then targeting the keyword long tail is the best. Instead they would be more valuable for you over the paid campaigns because as we said the traffic that comes to you will surely turn into leads.
There are a number of tools present out there to find the long tail keywords for your business to use so that you will be targeted. One of the best tools is Wordstream free keyword research tool.
This tool will show you the top 10 most popular keywords and all for free. Through these keywords, you would also have to give lower costs per click which is the best thing.