Black Hat SEO – The work of SEO is to make your website, products, or blog rank higher and better in the Google search engines. This all happens with a set of rules and practices. A lot of terms and conditions are there in the entire organic SEO thing.
But, there are people use violate these terms of services and bring out other things like black hat SEO to make the website or page rank higher with malpractices.
Black hat SEO is a kind of malpractice in the SEO world. In this, a set of practices are used to make the page rank better that are not ethical or not correct. Black hat is the word taken out from the word bad guys from the western movies to distinguish them from the good guys.
There is white hat SEO which are the set of good practices used to make the page rank high and black hat SEO is just the opposite. It is more of a disapproved practice.
Black Hat SEO
The people who perform unethical practices on computer are black hats just like the hackers and virus creators. Continuous doing of black hat SEO can lead to the site getting banned from the search engine and the affiliate sites.
Google and Bing are getting really strict about such malpractices happening and it keeps on removing the fishy sites from the search engines continuously.
These practices can give short term success but it can have major drawbacks such as banning of the entire website. You should avoid black hat SEO strategies if the business is planned for long term. Instead of focusing on the good things that would help you rise in the search engine through the white hat SEO could be done.
Some of the common and recognized black hat SEO tactics are:
- Keyword Stuffing
- Hidden Texts or Links
- Doorway pages
- Content Automation
- Sneaky Redirects
- Negative SEO
- Article Spinning
- Link Schemes
- Link farms or Link wheels
- Automated Queries to Google
- Link manipulation
- Guest Posting Networks
- Reporting a Competitor who isn’t doing anything wrong