Pay Per Click Advertising – PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines.
Advertisers are only charged when a user clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
How does it work?
For ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominent than their competitor’s ads.
Instead, ads are subject the what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
If you wish to opt for PPC and gain stability on your business then you must pay a look on the outlines by me in the nest lines :
You can achieve a lot by focusing on:
Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
Landing Page Quality – Creating optimised landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
Pay Per Click Advertising
There are mainly 5 types of PPC marketing
- Google search engine 1st-page Marketing
- YouTube Video Marketing
- Social Media Marketing
- Mobile App Marketing on Mobile Paly store
- Image Marketing.
There are other types of advertising like Cost per Impression (CPM), which charges based on how many people viewed your ad (instead of the clicks that you receive on the ad), or Cost per Install/Acquisition (CPI), which charges based on how many people converted into your users or downloaded your app.
The cost for each of these types differs, with CPI being on the lower end of the spectrum, and CPI on the very expensive end.