CPC Full Form – CPC meaning is Cost per click or the clicks the advertisers pay for each click in the PPC campaign. The actual price that is paid for every click in the PPC campaigns is called CPC. When you have created a PPC text ad or the display banner ads, you will receive some clicks on it.
Each click is the interaction made by the users on your website and this is the interest of your user on your services or products that you are offering. This is the attention created by you for the users and the click shows each user’s attention. For each click that comes from the users on your ad you as an advertiser to pay for each click. This is cost per click for you. Since you have created an attention as an advertiser, there are two things that you should keep in mind:
- What type of attention you are going after
- How much you are paying for it
CPC is calculated as (Competitor Ad Rank) / (Your Quality Score) + 0.01 = Actual CPC
CPC Full Form
The CPC will be always less than or equal to the maximum bid as it is an average of bids against a series of competitors over a period of time. As the system of Google Adwords auction is your actual CPC is highly influenced by both you and also by your closest competitor’s ad rank, quality score, and maximum bid.
CPC Full Form
There is a benchmark created by the industries for CPC for various types of industries and if your CPC is higher than these bench marks then you are paying too much for the clicks. CPC is a very important term in digital marketing because this determines the financial success of the paid search campaigns created by you. It also directly determines the amount that the adwords will cost you.
The ROI for each action to say whether you are paying over or under is determined by how much you are paying for the clicks. Also, what kind of quality you are getting for an investment is also determined by this.