Advertisements Online – The online ads are of different types and since they have become an integral part of the internet, it is very important to keep the basics of the advertisements online in mind. There are a variety of online ads available with their own format and here is a guide to them.
#1 Google Search Ads
The ads that come on the top of the Google engine when a user searches for a query though the keyword is the Google search ads. They are the PPC Ads where the advertisers pay for each click. These are managed by the Google Adwords advertising platform.
#2 Adwords Ads
One of the other forms of online is the Adwords Ad. These Ads are created within the Google Adwords Advertising platform. These ads are identical to the Google search Ads.
#3 PPC Ads
PPC Ads are one of the most common advertisements online form where the advertisers pay per click on the ad. Bing and Google Adwords both use this form to work the ads on their platform. The cost here is determined by the number of clicks an ad receives.
#4 Facebook Ads
The ads that occur on Facebook’s news feed are the Facebook ads and they come in various forms. There can be sponsored stories, promoted posts, Facebook news feed ads and more. The advertiser has to create their own ad and pay to Facebook directly for letting an ad run.
#5 Twitter Ads
Twitter advertisements online are similar to the Facebook Ads. These are the paid boosts that brand on Twitter and can be used to extend the reach of the post. It can be helpful for boosting the hashtag, to gain more followers, and to increase sales.
#6 Banner Ads
The image based advertisements online that occur on the side of the website are the banner ads. The websites brokerage their ad space with ad exchanges such as Google display network to create such ads.
#7 Google Display Ads
These are the contextual banner ads that are used in the Google Display network and to serve ads on this platform, one has to start by using the Google Adwords.
Some other ads are Bing Ads, Tumblr Ads, Retargeting Ads, Reddit Ads, Mobile Ads, Email Ads, Gmail Ads, In game Ads, In App Ads, Youtube Ads, Instagram Ads, Pinterest Ads, etc.