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Advertisement on Google – In the generation of the online business, ads become a lot more important to stay alive in the vast competition on the internet. To expand the business and take the reach of it to new levels, it is important to do advertisement on Google with adwords.

This would lead the business find new customers, gain more popularity, and ultimately take your business to new levels. The world’s largest and the most widely used advertising platform is Google Adwords

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The Google AdWords work as a bidding or an auction system where the advertisers have to bid on the keywords. The auction takes the quality and the relevance of the ad campaigns into account. So, the level is the same for everybody but it depends on the budget of the advertiser how they want to go ahead with it.

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The advertisers have to identify the best suited keyword for his business and bid on them. They have to state how much they would pay each when a Google user clicks on it. This is how the entire bidding system for ad campaigns on advertisement on Google works. This is where the use of PPC or the famous Pay Per Click activity comes. 

The auction starts every time a Google user makes a search through the keywords on the Google search bar. To advertise on Google with Adwords, it is important to have an AdWords account. This account is free and can be signed up from the official Google Adwords page. 

The ten step process of advertisement on Google is as follows that every advertiser must keep in mind while creating an account. 

  • Establish your account goals
  • Determine your audience
  • Conduct keyword research
  • Set budgets and bids
  • Build your optimal account structure
  • Write high-performing ads
  • Create effective landing pages
  • Implement conversion tracking
  • Grow your remarketing lists
  • Make optimization a habit 
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Also, it is very important to have an optimal account structure of the Google Adwords account. Mirroring the structure of the website by the product categorization is the best and most effective way to create the structure of the account. 


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