Advertisement Ideas – The display ads are sort of different from the search ads because here the users aren’t searching for any product but the brand or the digital marketers are bringing some products based on their interest in front of the users.
This is done on the social media channels on the feed of the people with the intent of distracting them from their regular activities and making them move to see the products they did ad for. But, this isn’t an easy task because until a user looks for something, there are lesser chances he would be interested in any kind of ads. To make the ads powerful, here are some of the incredible display advertisement ideas.
#1 Post effectively for the targeted audience
Through display ads, we have already targeted our users and now is the time to post relevant display ads for them. One size fits all approach doesn’t work well with these kind of ads and they should be instead custom made.
#2 Make the Visuals Personal
Internet is filled with gorgeous pictures but still what catches the interest of the viewers is the originality and personal touch in the pictures. So, creating something new through the pictures with a personal touch of the brand always works.
#3 Targeting the Emotion
Another one of the fabulous advertisement ideas include focusing on the human emotions while creating an ad. For example while creating a weight loss ad banner, a curvy woman saying size does matter would work better instead of a picture of a doctor saying come to lose weight.
#4 Let the Humour Work
Researches and studies have shown that ads that contain humour works well with the audience and hence this is one of the best advertisement ideas. Creating something out of the box over regularity always catches the attention of the users and even takes them to the landing page.
#5 Discount always Works
Finally, what works best for the display ads for the users is discount or offers. This is the most effective thing that entices them. So, try to include as many attractive offers clearly on the ad banner as possible. This is one of those advertisement ideas that always work.