Advantages of google adwords for small business

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Advantages of google adwords for small business

Advantages of google adwords for small business – Google is a search engine and on any search engine the function starts with the search. As soon as the search is performed on the search engine the work of it starts.

As soon as someone puts a query on Google, Google looks at the Adwords advertisers pool and finds out if there will be an auction. If there are one or more than one advertiser bidding on the keyword then Google finds those keywords as relevant to the search made by the user. This is how an auction is triggered. 

The work of the advertisers is to bid on the keywords which they find would be relevant for the users, how much they want to spend, and create groupings of these keywords that are paired with the ads.

Then Google enters the keyword from your account that it finds the most relevant to the search made into the auction with the maximum bid that you have specified and also with the associated ad. Also, an important thing to note here is that you can only enter one entry into any query auction from your account. 

Advantages of google adwords for small business – Once you have entered the auction, Google looks at two factors after that to find out where your ad will rank. The two key factors are Quality Score and maximum bid. Google AdWords is totally revolving around these two. 

The ad rank is equal to CPC bid * Quality score 

Advantages of google adwords for small business

Why Google AdWords is Important
Advantages of google adwords for small business

CPC bid is the maximum bid you set for your keyword. Quality Score is a metric to determine how useful and relatable your ad is for the user who has made the search. It is always better to have as high quality score as possible. 

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Google AdWords is quite complex at first but totally easy to get along later. You then have to pay the minimum amount that you can pay for the position you win if your ad is clicked on. 

Your Price = The ad rank of the person below you / Your quality Score + $0.01 

Google AdWords is a great way to run the auction for the ads on Google. The auction runs billions of time each month. By the revenue of the ads, Google makes billions of dollars every month. 

Why Google AdWords is Important
Advantages of google adwords for small business

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