Algorithm Google – The ranking algorithm of Google keeps changing in bits and parts almost everyday and it becomes quite tough to keep pace with it on a regular basis with each of the changed algorithm.
There are some tiny changes and then there are major changes that keep on happening regularly. Some of the major algorithm Google updates are as follows:
Launched in 2011
It assigns the quality score to the web pages. This score is further used as the ranking factor. A site crawler is very important to run this version for content duplication.
Launched in 2012
The work of this algorithm Google update was to down rank those sites whose links were manipulative. It works in real time unlike the Panda update.
Launched in 2013
This one helps Google by interpreting better search queries and giving the results that are more relatable. Keyword is important for this too but it even works if the exact keyword is not entered in the search query.
Launched in 2014
Pigeon algorithm Google update affects those searches in which the searcher’s location plays an important role. The traditional SEO factors are now used to rank local results.
Launched in 2015
This ensures that the mobile friendly pages rank at the top of the mobile search. The pages that are not optimized for mobiles are filtered out from the SERPs or are down ranked.
#6 Rank Brain
Launched in 2015
It is also a part of the Hummingbird algorithm. It helps Google to understand the meaning behind the queries to serve the best matching results in response to those queries. It is a machine learning system.
Launched in 2016
It ensures that the local results vary more according to the searcher’s location. If the user is searching for a business then Google would itself show it the business near to the user’s location.
Launched in 2017
This one targets the website that violates Google’s webmaster guidelines. The majority of the sites that are affected by this are the low quality blog sites that were only created to earn revenue and not provide any meaningful content.