Startup Story of Vajor – Vajor, is one of the finest growing lifestyle and fashion brands of the country. Vajor is a women entrepreneur based brand set up in Gurugram. It is a brand started by Nathasha AR Kumar. It is one of the very popular brands on Instagram and their marketing strategy includes a lot of collaboration with the influencers and bloggers.
The kind of content that they create on their social media platforms have made it possible for them to create a good following of the audience there.
Nathasha Kumar used to be a simple girl staying in Hong Kong with her family. Her mother used to buy fabrics and stitch Indonesian hijabs and they used to sell it there. Nathasha was too involved in this fabric stitching business as she used to go for purchasing those fabrics from the age of 14.
Startup Story of Vajor
At the age of 17, she came up with the thought of starting something of her own. She wanted to start her fashion and lifestyle brand. Then she finally thought of moving back to India to start a fashion and lifestyle brand of her own.
She thought that the Indian market had a bigger scope and things could unfold here in a better way. Her idea to move back was not appreciated by her family and relatives until she proved them wrong by creating this high class and rich business.
Vajor is a fashion and lifestyle brand that focuses on creating fashion staples, home decor stuff, and more all in the Boho fashion keeping the Boho vibe alive. They call their brand as a brand for the independent minds, the kind hearts & the nomadic souls.
Vajor was launched in 2014 and they had their USP ready in their mind, it was creating products that did not belong to the couture side and not in the off-the-rack clothing category either. It is a brand that deals in a wide range of products all that are made in India. The brand has their own identity of keeping the aesthetics high.
Startup Story of Vajor
Since it is a small brand that has been started from scratch, this brand offers a story with every product to which their audience would relate to. This is how they are able to make a connection with their audience.
Vajor is a refreshing break from the monotony of this industry and it is expanding its horizon a little more everyday to become the ultimate tool of self-expression.
Startup Story of Vajor – Unlike a lot of other brands, Vajor has always focused and is still focusing on establishing a relationship with each customer that would help them make a community. They want to create a community of independent, mature and free spirited people who are driven individuals.
Vajor started with their own website in 2014 and by 2018, they have launched their 3 offline stores in Chennai, Pune, and Delhi. Their plan is to expand to more cities and create a more aesthetic community with their audience in the coming time.