Startup Story of TikTok

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Startup Story of TikTok

Startup Story of TikTok – Tiktok is one of the most viral social media platforms in the whole world today. It is the age of social media where you give the millennials a new platform that is entertaining and engaging and they would love it to the core.

The same thing happened with Tiktok. In the existing gun of Facebook, Whatsapp, Instagram, and Snapchat, came the fun video. Sharing platform that is TikTok. It is an extremely fun platform to curate small videos of upto 1 minute and share instantly on the platform.

There are a lot of filters, a lot of effects, a lot off challenges, and a lot of viral trends that keep on happening on TikTok that has managed to grab the attention of the present millennial’s.

Startup Story of TikTok

Startup Story of TikTok
Startup Story of TikTok

All the aspiring actors have took to Tiktok to share their fun videos and show their acting online. It is very easy to gain a following on Tiktok and share your talent and get viral. This is the reason why so many people are moving to Tiktok these days. 

Startup Story of TikTok – The platform that started just as a fun platform, has turned into a money making platform, where the creators, actors, singers, performers, etc work seriously to create some viral content. Tiktok is a Chinese company.

In China, it is also known as Douyin. The app was launched by Byte Dancein China in September 2016. Yes, it is been just 4 years that the app has been launched and it has managed to gain enough popularity world wide and enough creators have joined the app already. Within a year, it got 100million users.

Over 1 billion videos are made daily on Tiktok. Tiktok is the International name of the brand. Tiktok started expanding to the other countries in 2017 and on 23rd January 2018, the app was given as the rank of the first position among free portable application.

The gender status of the app in 2018 was 33.6% male and 66.4% female. The parent company of Tiktok is Byte Dance and it spent up to $1 billion to purchase musical.ly.

Musically was the app that was exactly same like Tiktok and it grew very popular back then. It was a startup of Shanghai that also had an office in California. It was very popular amongst the teen users.

Startup Story of TikTok

Startup Story of TikTok
Startup Story of TikTok

Tiktok acquired this and musically was later Tiktok. TikTok employs AI to analyze user’s interests and preferences through their interactions with the content, and display a personalized content feed to each user.

This is one of the most addictive apps online  and because of its major addiction, the users could not stop themselves spending hours and hours here. So, in April 2018, a feature was launched in the app that acted like a habit tracker feature. Through this feature, the aim was to let the users take a break every 90 minutes. But, this feature was later removed from the app. 

Today, the market of Tiktok is extremely huge and is only increasing everyday. 

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