Startup Story of Swiggy

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Startup Story of Swiggy

Startup Story of Swiggy – Swiggy is one of the leading food aggregator brands of India. Swiggy partners with the different restaurants in different cities and showcases them on their platform.

Through the app, the users can order food from various restaurants of their choice in their city or any city they are visiting. They can order food at their home. It is the app through which one can also send food to their loved ones even if they are residing in different cities.

They have cashless and cash payments both on their apps and this flexibility has made it easier for the customers to order. Swiggy has become the most common name in every Indian household for ordering in food. It was started in 2014.

Startup Story of Swiggy – By now, it has more than 10M downloads. It has tied up with the restaurants all over in India in all the major cities, most of the small towns, and a lot of developing cities. Sriharsha Majety is the founder and CEO of the startup. Her background of an entrepreneur family has inspired him to start a venture of his own. 

Startup Story of Swiggy

Startup Story of Swiggy
Startup Story of Swiggy

The founder has an engineering degree from BITS Pilani. Post engineering, he took a gap for one year before he jumped onto his post graduate career that he did from IIM Calcutta. Post this, he got a job as an investment banker in London for which he was very excited.

But the job was so underwhelming that he decided to leave his job and return back to India to do something exciting towards which he has a longer commitment. He was eager to even work with the early startups if they hired him but at that time, there wasn’t any startup out there then. So, he thought to dive into this himself. 

Phanindra Sama is the founder of RedBus, one of the leading startups of the country who became a major inspiration for Sriharsha. He found great success in the e-commerce industry of the country and he partnered with Nandan Reddy to start their own venture.

Harsha says. “We thought that we will find that competitive advantage by being not just a pure software company or not just a pure offline company.” They both started with a platform called Bundt then. He adds, “This is when we came with a vision to democratise shipping, of course, it was not limited to that, but it was a start.

Startup Story of Swiggy

Startup Story of Swiggy
Startup Story of Swiggy

We wanted to ensure that not just a vendor but also a consumer could find the fastest way to ship something from Salem to Darjeeling. For that if we had to involve small services like DTDC, or regional services along with Blue Dart and FedEx, we were okay with it. We just wanted to build that network and make that transaction possible.

That is how we started. That is when I decided to come to Bengaluru because all the action was happening here.” They had to shut it off because Flipkart had changed the market by then. 

They then hired a third partner and started working for Swiggy. This is how Swiggy was started. 

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