Startup Story of StyleCracker – Style Cracker is a fashion brand or fashion startup of India based out in Mumbai. The online fashion platform was started in 2015. It is not like the other. Fashion platforms selling clothes and other fashionable stuff.
Rather, they are a subscription based fashion platform where they sell fashion products in the subscription boxes. They work on curated personalized boxes consisting of various fashion products and sell them to their customers. The fashion box includes apparel, accessories, beauty, and footwear.
Startup Story of StyleCracker – The idea of the subscription boxes is to give a curated look in the Bose’s to the customers after. The personal stylists have a brief talk with the customers, understand their style and preferences, and send out the products matching their style. The idea here is to upgrade the style of individuals through different looks.
Startup Story of StyleCracker
Through this platform, one can get in touch with the personal stylists, talk about their personal style and how they can get more fashionable, and use those curated looks. They have looks for every occasion and the stylists are always ready to help their customers with every kind of look.
Dhimaan Shah and Archana Walavalkar are the founders of this brand. Archana is a celebrity stylist who has also been the former editor of Vogue magazine. Dhiman about his brand says “We are intensely focused on being the stylist to every Indian, and are building one of the most robust personalised styling experiences for our customers,”
The brand got more recognition because the famous actor, Alia Bhatt, took a stake in this business platform and became an investor through this. The people got to know about this platform because of their collaboration with Alia Bhatt majorly.
This is what Alia said about the brand. “StyleCracker is a fabulous platform; I personally love it. Having an expert select an entire look for you, be it a wedding or a meeting, based on your preference, and sent right to your doorstep is truly revolutionary.
In today’s day, women in our country juggle so many roles; this leaves us with no time for ourselves. StyleCracker enables us to be the best version of ourselves. This is very empowering and I genuinely believe that every person deserves to look and feel good. So being a part of the company was an easy decision.”
The idea of this platform is to reduce the gap that is out there in terms of fashion. There are lots of products out there but people are not able to find their perfect styled outfit. This platform can bridge that gap and help people buy something curated specially for them.
Startup Story of StyleCracker
The curation of the boxes as per the style are done by the personal stylists they have on their platform. In their team, they have various professional and experienced celebrity stylists.
They also developed its fashion IPs including India’s largest fashion festival called The StyleCracker Borough.
StyleCracker raised a total sum of $1M with 2 investors. The company’s annual revenue is around $2.1M. Alia Bhatt and Malav Shah are the investors of the company, StyleCracker.
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