Startup story of Lulu and Sky

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Startup story of Lulu and Sky

Startup story of Lulu and Sky – One of the fashion forward online brands of India is Lulu and Sky. If you are someone who is into fashion and loves to do online shopping, then Lulu and Sky has to be your favorite fashion brand.

The fashion brand is targeted to the young millennial who love experimenting with their styles and are always on the verge of trying something new. There are enough fashion online brands in India but there is nothing like high street fashion in affordable budgets available out there.

Startup story of Lulu and Sky

Startup story of Lulu and Sky
Startup story of Lulu and Sky

Lulu and Sky bridges the gap here. The brand is a fairly new one that launched back in 2016. The fashion brand is different from the others in the perspective of providing extremely high quality at the most affordable budget or let us just say at a budget that is the lowest out there. 

The brand has proved to be a breakthrough in the Indian fashion market and the entire of the e-commerce platforms. Kalyani Saha Chawla, who is a serial entrepreneur is the CEO of this brand. She is a very powerful figure in the Indian fashion and entrepreneur circuit. In just around 3 and a half of the launch, the brand has managed to pull great revenues in the first few months itself.

Startup story of Lulu and Sky

Lulu and Sky have brought about a very impressive and a refreshing change in the e-commerce scenario of India. Kalyani Saha has been the former head of Dior in India. She wanted to create a brand for the style informative women who could buy runway pieces at the throwaway prices. Hence, she started with her own brand Lulu and Sky.

She describes her brand as something between Zara and a designer wear. The price range of her products started from Rs 3000 and ranged to more than Rs 7000 too. But, what attracts the people to this brand is the massive discounts they give on their website.

The brand is always on more than 85% discount, hence all the pieces are always on the discount and very affordable for every girl out there. 

Startup story of Lulu and Sky

Startup story of Lulu and Sky
Startup story of Lulu and Sky

The brand is targeting the females from the age of 15 to 50. This is her target audience who would want to wear high street fashion products. The owner handpicks all the products for her brands and as she has a keen knowledge of fashion, she has the most amazing pieces on her website.

Lulu and Sky is basically an e-commerce marketplace that sells products from various private labels that are sourced from A, New York, Milan, London, China, and some of them are also manufactured in India. 

The brand became a massive hit because of their campaign with some of the biggest Bollywood celebrities like Alia Bhatt. The immense digital marketing of the brand has been done by the topmost fashion and style influences as well. This has firmed the trust of the brand in the users and have bought enough leads and popularity for the brand.

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