Startup Story of Krafted with Happiness

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Startup Story of Krafted with Happiness

Startup Story of Krafted with Happiness – Girls can! We started the story of this brand because the brand is started by two architect girls who left their creative field of architecture to start an equally creative brand, Krafted with Happiness.

Krafted with Happiness is a fun, aesthetic, and affordable jewellery brand for the millennial girls out there. The brand started with being a jewellery brand but they have also expanded it to being an apparel brand with their Roots by Krafted with Happiness collection. 

As the name says, Krafted with Happiness is a brand that makes happy products for the happy people. I would like to extend a line with this slogan, ‘by the happy people’ because they craft everything with happiness.

Startup Story of Krafted with Happiness

The designs of the products are extremely Indian following the Indian roots. The products they sell are not entirely traditional but they have a sass of the West land and that makes them enough quirky. 

Anushri Shringi and Parul Taneja are the women behind the brand. They are best friends who have now turned into the best business partners. It was just their passion for creating something unique, something of their own, and something refreshing that they left the architectural field to start this brand from scratch.

Startup Story of Krafted with Happiness
Startup Story of Krafted with Happiness

Startup Story of Krafted with Happiness

They are the ones behind the stunning masterpieces that they create on their website. Since they are architects, they have a keen eye to the detailing and that can be seen on each of their designs.

Because of the relatable content they create on their social media, quirky designs of each piece that is fresh, and affordable price range, the brand has managed to get over 70k followers on their Instagram. They have sold enough of their products creating a very loyal fan base amongst their customers.  

Anushri and Shringi started this brand with a team of 2 and with time, they built this brand of 30 employees till date. They have a team of 30 karigars who work on each of the pieces from the scratch. Most of the karigars in their team are housewives who work from their home in their spare time.

The brand has been a really incredible source of income for such talented women who take out time regularly to create some fun pieces for the brand. Apart from earning a good amount for the work they do, they even got the courage to raise a voice for themselves for being aesthetic working professionals. 

The brand now works in their studio in Delhi NCR which they call as the Studio Krafted. Their in house office team is of 20 employees working on their respective areas of interest. Krafted with Happiness has got quite a few media coverages as they have been spotted in various digital platforms like iDiva, POPxo, LBB, Hindustan Times, Cosmopolitan, So Delhi, and lots of other platforms. 

Startup Story of Krafted with Happiness
Startup Story of Krafted with Happiness

Startup Story of Krafted with Happiness

The testimonials of their brand showcase the girls of Krafted who have some of the amazing and heartwarming stories about the brand. Their success lies in the loyal followers that they managed to create in just 3 to 4 years of their business. 

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