Startup Story of Koovs – Koovs is one of the biggest fashion online platforms of India. Koovs came into the picture of online shopping a few years after Myntra and Flipkart but it has managed to gain popularity and enough love from the audiences across the country in very less time.
The reason for ultimate popularity of this brand is the new fresh collection of the products which wasn’t in the market. The focus of the brand was to create products in the western fashion line and it shifted the customer’s focus from other websites to this.
Also, Koovs started marketing with the celebrities and the biggest fashion bloggers to come in the radar of their targeted audience. They became popular and extremely relatable to their audience by extensive research of the things that actually their targeted customer needs and what is lacking in the existing market.
Startup Story of Koovs
They started providing value to their customers through fashionable looks. Not bragging, but Koovs has changed the scenario of western fashion in the country.
Koovs has its office in Gurgaon with multiple offices in London and India. Kunal Singla is the founder and CEO of Koovs. They deal in everything from fashion accessories, to fashion outfits, to footwear, to bags, shoes, and lots more.
It is a brand designed in London. They have both national and international brands on their website. Koovs has also brought some exclusive collections by collaborating with some of the biggest fashion designers of the country like Masaba Gupta, Manish Arora, amongst others.
Koovs was set up in 2010. They also have their personal private collection under the Koovs label. They first launched with just their designs only. Company releases a new collection Every month.
Koovs has understood the needs of their targeted niche in India. This is why they are one of the most favourite brands of the youth in the country. It is one of the high street fashion websites that keeps changing its business models and keeps bringing new stuff to their website to keep their sales high and be in the vision of their audiences forever.
Startup Story of Koovs
Koovs has also set up a decent community on their social media especially on Instagram. They post everything about their campaigns, post the real pictures of the people who wear stuff from their brand, posts celebrity outfits, etc and this creates a style inspiration for the many people out there.
Startup Story of Koovs – Koovs also always have a lot of discounts running on their website that is also a prime reason for the people getting attracted to their business.