Startup Story of Knick Knack Nook

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Startup Story of Knick Knack Nook

Startup Story of Knick Knack Nook – A jewellery and accessory brand of Delhi that has made its love amongst the millennial women is Knick Knack Nook. The brand is a home grown Delhi brand started by a woman entrepreneur, Vrinda Dube. It is an affordable, classic, quirky, and trending jewellery and accessory brand.

The brand got its fame because of the quirky and offbeat designs that weren’t available anywhere else. The brand is very relatable for the digital gen girls because of the fun designs that they create. These jewellery pieces are something that is not common and totally offbeat.

Startup Story of Knick Knack Nook

Startup Story of Knick Knack Nook
Startup Story of Knick Knack Nook

The best thing about their brand is that they have accessories for every mood of the girls. The brand was launched in 2017 and in around 3 years of its existence, they have created a very decent mark on the social media and the business world.

The brands these days come with a purpose of not only creating amazing products and selling them online but they are also very focused about their social media. They want to create a connection with their audience. This way they Knick Knack Nook has managed to gain over 20k followers on their instagram.

The brand launches new designs every month and has their unique capsule collection to bring something new for their audience every month. The product line of this brand includes earrings, rings, chokers, necklaces, nose pins and bracelets to socks, bags, headbands and sunglasses.

Talking about the founder. Vrinda Dube is an ex Delhi University and London Business School student. The founder always claims that she is a jewellery freak. She created this brand because she thought our country had a huge gap when it came to trending jewellery at affordable prices in great quality.

Startup Story of Knick Knack Nook

She felt the high fashion accessories at a budgeted price were not available in India enough. Her idea was to establish a digital brand of jewellery and accessories for the young millennials so that they could play along with their personal style on a budget. This is how the brand, Knick Knack Nook was born.

The brand started with a small collection of about 30 products in 2 capsule collections. But, till date they have created 1200 plus products in 15 different capsule collections. Their aim of creating high end classy products for the women that they could buy through their pocket money is achieved.

Startup Story of Knick Knack Nook

Startup Story of Knick Knack Nook
Startup Story of Knick Knack Nook

The name Knick Knack Nook comes straight from the word knick knacks. It means trinkets or small accessories and nook means a corner. So, their brand is a corner of trinkets. Such a thoughtful name! The names of their capsule collection are quite unique like Womaniya, Vintage avenue, social butterfly, Quirkee, Galactica, etc.

This one is a brand for the women by the women entrepreneur leading an all woman team. Their office is based out in New Delhi. Along with their website and social media, they sell their products through some amazing high profile platforms like LBB, Nykaa fashion, B&B, and lots more.

A lot of biggest fashion influencers and celebrities like Sara Ali Khan, Richa Chaddha, and others have sported their pieces.

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