Startup Story of iDiva

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Startup Story of iDiva

Startup Story of iDiva – iDiva is India’s largest women’s lifestyle network. It is a digital platform for women to enjoy, get entertained, get information, and have a good time online. It is a website talking to women about fashion, entertainment, love, relationships, beauty, and lots more.

iDiva has a very strong presence on all the social media platforms including YouTube. They create fun videos, memes, informative and entertaining articles for women, and allow celebrity promotions on their space to grab more of their viewers attention. iDiva is a very simple name as stated by the founders. It is a name pronounced as I Diva which means every woman is a diva. 

Originally iDiva started as the women’s lifestyle portal but has changed its content over the years, specially in the last two years. iDiva is a Times India Limited product. Their partner sites are Times of India, Economic Times, Maharashtra Times, Goal, Gaana, Cricbuzz, MX player, Romedy Now, Longwalks app, and Order Newspaper.

Startup Story of iDiva

Startup Story of iDiva
Startup Story of iDiva

Startup Story of iDiva

iDiva was launched in 2009 and just from the time of its launch, it has managed to get 2 million unique visitors on its website which was a crazy deal ten years ago. As iDiva is a TIL product, the ownership of the business goes in the hands of President & COO of TIL, Mr Sunil Rajshekhar.  

In the past decade, iDiva has made some massive changes in the plan and from the last two years, we are seeing an entirely new version of the website with a whole lot of different, unique, and Weill targeted content.

When iDiva started it was a free to browse website with content focusing around love, fashion, new age astrology, relationships, beauty, and things in the same line. It started with just an idea which now has become one of the leading digital media startups of the country. 

Startup Story of iDiva

The videos of iDiva are the most loved these days and they go viral in no time amongst the millennials. The content creators of iDiva like Dolly Singh, Kusha Kapila, etc have taken the popularity of iDiva to the next level in the last two years. They have become the most viral content creator on the internet as of now taking the brand’s presence to the next level too.

These creators have made the character roles extremely popular amongst the millennials and this is the major reason for their success. Almost all the celebrities have made their presence on this platform multiple times for the promotions of their movies. The celebrities collaboration has proved extremely beneficial for the iDiva team because their targeted audience love the content they create with celebrities. 

Startup Story of iDiva
Startup Story of iDiva

Startup Story of iDiva

Presently, iDiva has also launched offline and has started a franchise outside the online world as well. They now also have a print media for iDiva that reaches out to over 38-lakh Times of India readers. The Times of India readers from Mumbai, Delhi, Bangalore, and Chennai receive this print media with their Times of India copies. iDiva is entirely different from what it was before. 

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