Startup Story of Gaana App

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Startup Story of Gaana App

Startup Story of Gaana App – Gaana app is one of the leading apps in India that is known for the song streaming. Before these apps became mainstream, we used to download the songs from the Internet and kept it saved on our phones. This was a traditional method of downloading songs and listening to them.

So, whenever we needed a new song to listen, we had to download it from the net and then listen. This way also filled our phones with a lot of space because of these songs. But, came the apps like Gaana which enabled us to just download the app and listen to any song that comes to your mind in any language.

Startup Story of Gaana App

Startup Story of Gaana App
Startup Story of Gaana App

You just need an internet connection for it and you have access to all the songs of the world. Prashan Agarwal is the CEO of the Gaana app. Gaana app was founded in 2011 and is headquartered in New Delhi. Gaana provides live music on mobile apps and web browsers. From the time it was downloaded, it has increased tremendously when it comes to popularity.

The app has shown 700 percent growth in consumption after 4 years since it was launched. In December 2017, Gaana have 60 million monthly active users. Around 88 percent of Ghana’s monthly users come from India.

Prashan Agarwal says, Music streaming is the future of music consumption globally, and in India, we’re only 10 percent of the way towards building a business useful for 500 million Indians. Tencent will be a great partner to help us enable India to access and enjoy unlimited music at their fingertips.’

Startup Story of Gaana App – Tencent Music Entertainment is the largest music streaming business of China and Tencent is the majority shareholder in this. Some of the company integrations of the Gaana app over the few years have been Facebook messenger bot, Android Auto, Amazon Fire TV and Chromecast.

Startup Story of Gaana App

Startup Story of Gaana App
Startup Story of Gaana App

The Gaana app has also launched a feature in 2017 that includes a voice search and play feature for all its Android users. This was done by them to make the process much more easy and loving for their audiences.

This feature removed the need of typing which was a major change in the app that the audiences loved. The company had also launched ‘Gaana Social’ to let users experience music in a more social environment.

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