Startup Story of Daily Objects – Daily Objects is a lifestyle brand of India that was established in 2012. It is a brand that sells fancy phones and tab accessories. Pankaj Garg is the owner of the brand who started his venture with the targeted audience of upper middle class and upper class people.
It is a Delhi based brand. The brand has got enough recognition and love from its targeted people and this is the reason they have got over 9 lakh likes on their Facebook page. The brand was launched in 2011 and then it was relaunched in 2012.
The brand primarily focuses on creating smart phone covers and it has designed phone cases in over 5000 varieties. They have laptop sleeves for over 100 models of global brands.
Startup Story of Daily Objects
They do not have a team to design their products but they work with different other artists and designers from around the globe, license their work, and sell them. They work with talented independent artists.
The platform says it’s selling more than 15,000 cases across India every month, doing over Rs 2.25 crore of business. It is a brand that offers designer and customization phone cases through their website. Through their website, they want to raise the bar of the product design & originality in the country.
Startup Story of Daily Objects – Their products are different from the other brands because they use the advanced technologies to create durable products that are also beautiful. They have named their business as Daily Objects because they feel that one daily object that everyone has in their kitty ready everyday is a smart phone.
So, they have named their brand as Daily Objects as they feel smart phone cases are the daily objects. They have created a brand where they keep on creating new varieties of smart phone cases for their customers. They have the widest range of smartphone cases.
The founder says that his brand is different from the lot in theorems of designs. They went off the trend to create the art and sell those art there. Products unlike any other Indian brand. Through his brand and the designs of his brand, he has figured out that Indian consumers value the designs and arts that are uncommon.
The company has got an investment from Ronnie Screwvala. On funding this company, he said, “India is one of the fastest growing markets in the world for cellular phones. As smartphones get increasingly commoditized, Indian consumers are looking to individualise devices that are mass-produced yet incredibly personal.
Startup Story of Daily Objects
DailyObjects is at the core of India’s exploding consumption story. Their design and creative focus, brand-building prowess, coupled with their ability to find high-growth product ranges makes them a unique company that will scale in the years to come.”
The brand says the market of phone covers would increase to Rs 1500 crore in the year 2020. The number does project a strong market opportunity to grow in the segment, as unlike other niche markets, this one isn’t crowded.