Startup Story of Ajio

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Startup Story of Ajio

Startup Story of Ajio – One of the leading fashion and lifestyle e commerce portals in the country is Ajio. In a very few years, Ajio has managed to attain the position of the best e-commerce portals in India just like Myntra and Flipkart.

Ajio is the fashion online brand started by the Reliance industries. The Mukesh Ambani led company, Reliance have started their telecom business in the name of Jio. They  extended this brand name for a fashion brand called Ajio. The idea of starting Ajio was pretty much simple to the business model of Myntra.

In the presentation, Reliance said it plans to enroll 1,50,000 small and medium vendors for its e commerce marketplace by the end of the current fiscal year. Ajio’s business model is creating some products under their own brand name too.

Startup Story of Ajio

Startup Story of Ajio
Startup Story of Ajio

Their website has different products that are created by their in-house designers in the Ajio brand name. And apart from this, they have also partnered with the fashion brands of the UK, Russia, Turkey, Singapore, and Australia. There are also a lot of other countries too with whom they have participated.

Some of the top brands in their site are Holster of Australia, Gizia of Turkey and mds from Singapore. The USP of this brand is creating a portfolio through a mix of curated, exclusive global and local brands besides handpicked artisanal products.

Ajio is one of the top rated fashion e-commerce portals in the country that has managed to increase a good fan following amongst its current and prospect audience. Their initial days marketing strategy included collaborating with a lot of fashion influencers online on the social media platforms.

Startup Story of Ajio

Startup Story of Ajio
Startup Story of Ajio

They partnered with the social media influencers to market their products during the festivals, wedding season, and special occasions. Because of this, they were able to create a bigger market place in the millennial crowd. 

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