Images Upload Google – The ads on Google keeps on changing from time to time. The way the ad is displayed on Google is never always the same because of the change of the algorithm.
In the latest news, Google allows advertisers to upload 15 images , 5 descriptions, 5 logos, and 5 headlines in the new responsive display ads. This is the new ad type by Google. It is also the new default ad type for the Google Display Network.
Post this, Google will use machine learning to test the different combinations and then display the ads that work the best. In this ad type, the ads will automatically adjust their ad format, appearance, and the size.
It is somewhat similar to the Google’s responsive ads for display but it is different in terms of different upgrades that is introduced. The responsive display ads are powered by Google’s machine learning technology that is used to test the multiple inputs by the advertisers. It shows the best ad in the display to the audience.
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The responsive ads for display allowed the users to only input 1 image, 2 headlines, 1 description, and 1 logo. But, the change and the increase that has been brought to the numbers in the responsive display ads have resulted in the average of 10% more conversions at the similar CPA, versus the single set of assets.
The advertiser can actually see how each set of ad is performing if they have the responsive display ads up and running. The performance of each of the assets can be determined in the assets report. The assets report will show the performance of each of the headline, logo, description, and logo.
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The asset report created by the responsive display ads by Google can be accessed by clicking on the ads and extensions and then viewing view asset details.
This asset report is going to be of extreme help for the advertisers because one can view the performance of each of the assets. This can be really helpful as you can see what is working best for your website when it comes to responsive display ads.