Digital Marketing Types

Digital Marketing Types

Digital Marketing Types

Digital marketing consists of mainly 5 things 

1.) Search Engine Optimization (SEO)

Digital Marketing Types – It is the process of increasing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine.

The primary search result involves websites, videos, and other content they are listed on what search engine recognizes as more significant to the user. Remember that it is organic that means un-paid.

Digital Marketing Types
Digital Marketing Types

The relevant thing to consider when creating content for your site is SEO keywords and phrases they are nothing but relative terms users might type when using a search engine. Making your content around these keywords increases your chances of ranking on the top of the search.

2.) Social Media Marketing (SMM)

In simple words, it is marketing your product over social platforms and websites like Facebook, Instagram, Pinterest, and, etc. Social media marketing is a powerful way for businesses of all sizes to reach the target customer.

Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience attention, as well as paid social media advertising.

The key to Social Media Marketing is Great Social Content. Post genuine information that will be helpful to your customers. Post with a constant brand image that goes with your product that is your business identity.

3.) Pay-Per-Click-Advertisement

PPC is a form of advertising that is used to bring visitors to your website by using search ads for which you only pay for when someone clicks through. The average cost per click in Google Ads is between $1 and $2 on the search network. Cost increases more for more valuable keywords and goes up as much as $50. PPC is a very cost-effective means to get a site noticed by their target audience.

4.) E-mail Marketing

An example of e-mail marketing is Uber’s email campaign, very simple, yet efficient. A short yet brief summary of your bill sent to you. 


E-mail marketing has been around longer than any of the strategies mentioned above. It’s direct contact with your client, you can provide reminders updates to the customer.

5.) Content Marketing

Content Marketing focuses on creating, publishing, and distributing content for a targeted audience online like Vlogs, Blogs, Social Posts, and, etc.

They are used to attract attention, increase brand awareness, and generate leads. Although content writing involves the continuous update of content.   When you pursue content marketing your focus should be on the needs of the customer.

Digital Marketing Types

Digital Marketing Types
Digital Marketing Types

Once a business has identified the customer’s needs, information can be presented in a variety of formats, including news, video, articles, info graphics, white papers, e-books, email newsletters, case studies, podcasts, etc.


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