Digital Marketing In India – Digital Marketing a simple marketing method to promote products and providing services over the Internet. The revolutionary strategy that has changed the ways of businesses.
Technology has adapted according to the convenience of users. Times, when posters and radio telecasts were the sources of advertisement, to that we came to television ads which are still one of the most used marketing strategies.
Digital Marketing In India
As of April 2019, 56.1% of the world’s population has internet access, and the internet is full of advertisements. Popup ads, search engine optimization (SEO), search engine marketing (SEM), data-driven marketing, social media marketing, Display advertising, are few methods of digital marketing through the Internet.
Digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
As of February 2019, India has surpassed the USA as the second-largest internet user reaching up to 475 million users of the internet.
In India, Digital Marketing started to get visible around 2010. With the entry of India’s e-commerce companies like Flipkart, Jabong, Snapdeal, Paytm. India’s e-commerce market was worth about $3.9 billion in 2009, it went up to $12.6 billion in 2013.
According to Google India Research, by 2021 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in the coming years.
On September 6, 2016, Reliance Industries launched Jio to the public, thereby creating a new era. With cheap pricing internet and several free offers, it molded the average Indian mindset with a craving for more data.
People with no access to the Internet were given access and existing Internet users were given more data which provided them with a wide array of browsing possibilities. This meant more eyes viewing the content you put out on the internet. All this gave a push to Digital Market promoting Net Banking, UPI transfers, and Online surveys.
Marketing on the global level had become a matter of clicks, online websites and apps like Godaddy and Google my business had made it easy for local businesses to promote their products to the audience over the internet.
The future for Digital Marketing in India is even brighter in India. As 2/3rd of the Indian population has still to come on the internet.
Companies are bringing in new techniques and strategies to promote their services online. New startups are coming up over the internet. With the pace of Digital Marketing in India growth of the Indian market looks stunning.