Baidu Search Engine is a search engine of China. It is in fact the first official search engine of China that got its license. It has become official search engine of the country. Baidu is fully compliant with the local laws and censorship, as directed by the state government.
Baidu search engine is a lot different than Google because Google works in the global market and Baidu serves only in the local market of China. It has a large suite of products and services similar to Google and is an online search specific company. But both Google and Baidue are listed on NASDAQ.
It is one of the largest AI and internet companies in the world with its headquarters in Beijing, China. It was incorporated in 2000 and is running since 19 years. Robin Li and Eric Xu are the people behind this internet company. In the Alexa internet rankings, this is the 4th largest website. It is also the second largest search engine in the world.
Baidu Search Engine
Along with being a search engine, other services that Baidu offers are Baidu maps, Baidu Baike which is like an encyclopedia, and a keyword based discussion forum.
The services that Baidu search engine offers are social products, knowledge products, location-based products, music products, PC client software, mobile products and services, open platform for developers, games, and translation services.
The Chinese language is complex, with some words having multiple meanings. Baidu’s search algorithms place a lot of relevance to the context in which the words are used in the content.
Baidu has also recently partnered with the mobile manufacturers to build its own mobile apps and to integrate the Baidu search smartphones.
Baidu dominates the use of the search in China. Also, people of China find it easier to use Baidu than Google because Chinese language complex and one word has several meanings. So, Baidu is more flexible with them. Hence, Baidu is dominating in China in that front. It is ever growing in the country and is expected to grow even more in the coming time.